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Quill Tips

Our blog, Quill Tips, features monthly updates of suggestions prepared by experts to make your copywriting projects more effective.

August 5, 2017

When asking a potential client for a writing job, for example to represent or purchase a book you have authored, you tell them about your story and why you are the one to tell it. This is true of everything from magazine articles to employee misconduct documentation an...

July 7, 2017

Mistakes in the design of the website can mean it isn't even optimized for the company's own name.

June 22, 2017

At The American Society of Professional Copywriters we know that CopyPros find a wide range of knowledge helps them with their work. We are always on the lookout for information that will help CopyPros with their work, like this...

June 5, 2017

Whether you are promoting a business, product, idea or almost anything else, publicity can be the most cost-effective way to get the word out.

By definition, “Publicity” means the media costs are free. That’s great, but the immediate down side is that you can’t control...

May 18, 2017

These Six Steps Will Make Your TV Spots Convey, Convince and Close.

Despite inroads made by a $77 billion social media advertising industry, good old fashioned television spots still account for another $75 billion, amounting to one-third of the total advertising expend...

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10 Ways to Write News Releases That Get Noticed.

June 5, 2017

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