Quill Tips

Our blog, Quill Tips, features monthly updates of suggestions prepared by experts to make your copywriting projects more effective.

Copywriting for Television Ads: From Attention to Action.

These Six Steps Will Make Your TV Spots Convey, Convince and Close. Despite inroads made by a $77 billion social media advertising industry, good old fashioned television spots still account for another $75 billion, amounting to one-third of the total advertising expenditures. Yet merely buying the advertising space is not enough to ensure your message will be effective. You need the right message to convey, convince and close. Placed at the right time, your spot will get noticed. Forbes Magazine’s Steve Olenski writes “What gets people coming back and becoming loyal customers is a) a quality product, service or ware and b) sold at a good price.” While there is a famous success story for bre

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